the craft of composing-Typogrpghy

Typography is the art and technique of arranging type. It's central to the skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, color scheme, design theme and so on will make the difference between a good, bad and great design.

The Importance of Typography in Graphic Design. Graphic designs are meant to show your brand in a visually engaging manner. They need to be extremely reader friendly. It is as important or sometimes more important than the color and graphics used .

the most important typographic considerations the professional designers needs to take into account.

01. Size

All typefaces are not created equally. Some are fat and wide; some are thin and narrow. So words set in different typefaces can take up a very different amount of space on the page.

The height of each character is known as its 'x-height' (quite simply because it's based on the letter 'x'). When pairing typefaces – such as when using a different face to denote an area of attention – it's generally wise to use those that share a similar x-height. The width of each character is known as the 'set width', which spans the body of the letter plus a space that acts as a buffer with other letter.

The most common method used to measure type is the point system, which dates back to the 18th century. One point is 1/72 inch. 12 points make one pica, a unit used to measure column widths. Type sizes can also be measured in inches, millimeters, or pixels.

02. Leading

Leading describes the vertical space between each line of type. It's called this because strips of lead were originally used to separate lines of type in the days of metal typesetting.

For legible body text that's comfortable to read, a general rule is that your leading value should be greater than the font size; anywhere from 1.25 to 1.5 times.

03. Tracking and kerning

Kerning describes the act of adjusting the space between characters to create a harmonious pairing. For example, where an uppercase 'A' meets an uppercase 'V', their diagonal strokes are usually kerned so that the top left of the 'V' sits above the bottom right of the 'A'.

Kerning similar to, but not the same as, 'tracking'; this relates to the spacing of all characters and is applied evenly.

04. Measure

The term 'measure' describes the width of a text block. If you're seeking to achieve the optimum reading experience, it's clearly an important consideration.

05. Hierarchy and scale

If all type was the same size, it would be difficult to know which was the most important information on the page. In order to guide the reader, then, headings are usually large, sub-headings are smaller, and body type is smaller still.

Size is not the only way to define hierarchy – it can also be achieved with colour, spacing and weight.

Inspiration : structure of a Truck

Truck art is a popular form of regional decoration in South Asia, with Pakistani and Indian trucks featuring elaborate floral patterns and calligraphy but I focused on the different shape and structure of truck.

I had chosen the shape of truck as my Inspiration for typography design. which a part of a graphic design.

References

Staff, C. (n.d.). Typography rules and terms every designer must know. [online] Creative Bloq. Available at: https//www.creativebloq.com/typography/what-is-typography-123652 [Accessed 15 Apr. 2018].

GCFLearnFreeorg. (n.d.). Beginning Graphic Design: Typography - Full Page. [online] Available at: https//www.gcflearnfree.org/beginning-graphic-design/typography/1/ [Accessed 8 May 2018].